Global Digital Marketing Software Industry

Global Digital Marketing Software Industry

  • July 2020 •
  • 148 pages •
  • Report ID: 5798364 •
  • Format: PDF
Global Digital Marketing Software Market to Reach $123.1 Billion by 2027

Amid the COVID-19 crisis, the global market for Digital Marketing Software estimated at US$48.3 Billion in the year 2020, is projected to reach a revised size of US$123.1 Billion by 2027, growing at a CAGR of 14.3% over the analysis period 2020-2027. CRM Software, one of the segments analyzed in the report, is projected to record a 12.5% CAGR and reach US$24.7 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Email Marketing segment is readjusted to a revised 15.3% CAGR for the next 7-year period.

The U.S. Market is Estimated at $14.2 Billion, While China is Forecast to Grow at 13.9% CAGR

The Digital Marketing Software market in the U.S. is estimated at US$14.2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$21.6 Billion by the year 2027 trailing a CAGR of 13.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.4% and 12.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.6% CAGR.

Social Media Segment to Record 18.8% CAGR

In the global Social Media segment, USA, Canada, Japan, China and Europe will drive the 18.6% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$5.8 Billion in the year 2020 will reach a projected size of US$19 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$14.8 Billion by the year 2027.We bring years of research experience to this 9th edition of our report. The 148-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,
  • Act-On Software, Inc.
  • Adobe Systems, Inc.
  • Hubspot Inc.
  • IBM Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • SimplyCast