The global market for Web Analytics is projected to reach US$6.5 billion by 2025, driven by the growing importance and virtual indispensability of websites in the modern age of digitalization and the internet. Given the fact that over 80% to 85% of people search forbusinesses online, thevalue of an effective and robust website cannot be undermined. Websites help companies establish credibility as a business.Website performance therefore assumes critical importance. Web analytics in this regard helps analyze and quantify website visitor behavior and optimize website designs to ensure the bestvisitor experience. The trend towards online shopping as evidenced by the growth in e-commerce sales is additionally pushing up the need for effective websites. A key trend in the market is the use of artificial intelligence. Websites are often flooded with huge traffic which can be converted to real sale numbers. With digitalization of communication and information exchange, the volume of data pouring into an organization from digital platforms continues to double every two to three years, increasing from megabytes to terabytes to petabytes. While big data being produced has the potential to offer significant insights on various issues, the management and analysis of big data is extremely difficult. In this regard, artificial intelligence is emerging as a potential solution for companies in various end-use industries to manage, analyze and gain insights from the huge volumes of data being collected. While data has long been a critical corporate asset, but only now it is being monetized by analytics to stay ahead of competition. Given the high value of information associated with it, big data is fast revolutionizing business intelligence and in the process is changing the way organizations carry out their routine business operations. With the cost of creating, aggregating, assimilating, storing, and accessing data continuously declining, analytical methods and tools are becoming ubiquitous and are emerging as an indispensable tool for businesses. Moreover with consumer making wider use of their smartphones over desktops and laptops for internet browsing, the volume of mobile traffic has increased significantly over the years. AI is being employed as a tool to interpret web analytics data. Automated web analytics allows users seamless access to critical and accurate data for better decision making. Another major trend is the growing popularity of cloud based web analytics. Against a backdrop where the traditional infrastructure of storing, managing and processing data is becoming expensive, slower and harder to manage, the cloud is increasingly becoming the most preferred vehicle to deploy big data projects,. Cloud-based web analytics tool requires installation of the javascript software on the website it tracks. Cloud-hosted solutions are affordable compared to on-premises solution. As cloud solutions are off-the-shelf and can be readily implemented, the solution saves on labor hours. These solutions are faster and offer scalability for big data application workloads. The data can be accessed from anywhere and hence offers on-demand network access to data analytics and dynamic provisioning of data analytics resources as per need. Hence, small or medium-sized organizations are increasingly implementing cloud based web analytics as against traditional web analytics tools.
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This study provides the data collected through an online survey of 1,129 IT and telecom decision makers across customer size segments, industries and world regions. The survey was conducted in November-December 2020.
Respondents were qualified as follows:
•IT/telecom decision maker in organizations with 10+ employees
•Having...
The increasing utilization of smart electronics displays, such as smartphones, tablets, and laptops has formed a predominant share of these products in the multi-touch technology market. The growing focus on multi-user displays, such as vertical screens and multi-touch tablets are enabling the growth of the market. These devices help multiple...
471 pages •
By Global Industry Analysts
• Mar 2021
Project Details:
- StrategyR - A Trademark of Global Industry Analysts, Inc.
- Project Edition: 6
- Influencer Pool: 783
- MarketGlass™ Platform - Our influencer driven interactive research platform draws from unique perspectives of participating executives from featured companies....
280 pages •
By Global Industry Analysts
• Mar 2021
Project Details:
- StrategyR - A Trademark of Global Industry Analysts, Inc.
- Project Edition: 5
- Influencer Pool: 541
- MarketGlass™ Platform - Our influencer driven interactive research platform draws from unique perspectives of participating executives from featured companies....
374 pages •
By Global Industry Analysts
• Mar 2021
Project Details:
- StrategyR - A Trademark of Global Industry Analysts, Inc.
- Project Edition: 5
- Influencer Pool: 563
- MarketGlass™ Platform - Our influencer driven interactive research platform draws from unique perspectives of participating executives from featured companies....
214 pages •
By Global Industry Analysts
• Mar 2021
Project Details:
- StrategyR - A Trademark of Global Industry Analysts, Inc.
- Project Edition: 7
- Influencer Pool: 622
- MarketGlass™ Platform - Our influencer driven interactive research platform draws from unique perspectives of participating executives from featured companies....
The Neuromarketing market is expected to grow at a CAGR of 15.6% over the forecast period (2021-2026). Neuroscience is beneficial in interpreting and studying consumer perceptions and has played a major role in enhancing the behavioral predictions of consumers. Neuroscience allows research firms and marketing companies to concentrate and customize...
The Global Marketing Analytics Software Market size is expected to reach $6.8 billion by 2026, rising at a market growth of 16.9% CAGR during the forecast period. The marketing analytics software provides a multilateral analysis of a market and consumer behavior. And therefore, organizations are able to assess all the important methods and...
Customer Experience Management Software Market by Component (Software and Services), Deployment Type (On-Premise, and Cloud), Platform (Website, Email, Voice Assistants, Mobile App and, Others) and Industry (Retail, BFSI, Healthcare, Media and Entertainment, Government sector and others): Global Opportunity Analysis and Industry Forecast,...
265 pages •
By Euromonitor International
• Dec 2020
As a response to the outbreak of COVID-19, the Canadian government installed a nation-wide lockdown from March 2020, closing foodservice outlets, except restaurants in Northwest Territories, while ordering the public to stay at home as much as possible. As such, people worked from home, while children studied from home. Therefore, the requirement...
Processed Food
Frozen Food
Packaged Food
Ice Cream
Baby Food
Chocolate
Marketing
Candy
World
Packaged Food Sales
Retail Revenue
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