Opportunities in the Asia-Pacific Haircare Sector

Opportunities in the Asia-Pacific Haircare Sector

  • April 2021 •
  • 114 pages •
  • Report ID: 5810812 •
  • Format: PDF
Opportunities in the Asia-Pacific Haircare Sector

Summary
Asia-Pacific was the second-largest market in the global haircare sector with value sales of US$30,315.5 million in 2020. Asia-Pacific was the largest market in terms of volume during the same year. Shampoo was the largest category in value terms in 2020, followed by the conditioner and hair colorants categories. Hypermarkets & supermarkets was the largest distribution channel in the Asia Pacific haircare sector. Flexible packaging was the most commonly used pack material in the Asia Pacific haircare sector, while bottle was the most popular pack type in 2020. Procter & Gamble, Unilever and Kao Corporation are the leading players in the sector.

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific haircare sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope
This report brings together multiple data sources to provide a comprehensive overview of Asia-Pacific haircare sector, analyzing data from 26 countries in the region.

It includes analysis on the following -
- Market Environment: Includes sector size, market size, and growth analysis by category.
- High-potential Countries’ Analysis: Indicates changing share of value consumption in the various haircare by category across high-potential countries in Asia-Pacific region. It also provides Risk-Reward analysis of four countries across Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
- Country Deep Dive: Provides the overview and key trends across high potential countries.
- Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in Asia-Pacific region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
- Competitive Environment: Provides an overview of leading companies in Asia-Pacific region, besides analyzing the growth of private label in the region.
- Distribution Analysis: Provides analysis on the leading distribution channels in Asia-Pacific haircare sector in 2020. It covers distribution channels: hypermarkets & supermarkets, convenience stores, e-retailers, parapharmacies/drugstores, health & beauty stores and others, which includes department stores, chemists/pharmacies, direct sellers, “dollar stores”, variety stores & general merchandise retailers, and cash & carries & warehouse clubs.
- Packaging Analysis*: The report provides percentage share (in 2020) and growth analysis (during 2020-2025) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare.
- Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Asia-Pacific haircare sector.

Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates
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