Microsoft's European Vertical Strategy: Fostering Cultural Change Across Industries Through Digital Transformation

Microsoft's European Vertical Strategy: Fostering Cultural Change Across Industries Through Digital Transformation

  • September 2019 •
  • 12 pages •
  • Report ID: 5815441 •
  • Format: PDF
This IDC Vendor Profile introduces and assesses Microsoft's current vertical strategy at European level (only business-to-business or B2B is considered), identifying its strengths as well as room for improvement. After an overall company overview, Microsoft's European vertical organization and go-to-market strategy is examined, together with main products and case studies by vertical. Finally, future outlook and advice for Microsoft about its vertical strategy are provided.