Global Location Based Advertising (LBA) Industry

Global Location Based Advertising (LBA) Industry

  • May 2021 •
  • 270 pages •
  • Report ID: 5818085 •
  • Format: PDF

Global Location Based Advertising (LBA) Market to Reach US$523.3 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Location Based Advertising (LBA) estimated at US$32.6 Billion in the year 2020, is projected to reach a revised size of US$523.3 Billion by 2027, growing at a CAGR of 48.7% over the analysis period 2020-2027.Retail Outlets, one of the segments analyzed in the report, is projected to grow at a 45.8% CAGR to reach US$203.5 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Public Places segment is readjusted to a revised 54.2% CAGR for the next 7-year period. This segment currently accounts for a 27.9% share of the global Location Based Advertising (LBA) market.

The U.S. Accounts for Over 26.8% of Global Market Size in 2020, While China is Forecast to Grow at a 56.3% CAGR for the Period of 2020-2027

The Location Based Advertising (LBA) market in the U.S. is estimated at US$8.7 Billion in the year 2020. The country currently accounts for a 26.82% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$131.6 Billion in the year 2027 trailing a CAGR of 56.3% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 41% and 45.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 43.2% CAGR while Rest of European market (as defined in the study) will reach US$131.6 Billion by the year 2027.

Airports Segment Corners a 17.1% Share in 2020

In the global Airports segment, USA, Canada, Japan, China and Europe will drive the 48.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$4.2 Billion in the year 2020 will reach a projected size of US$66.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$83.4 Billion by the year 2027, while Latin America will expand at a 52.2% CAGR through the analysis period.

Select Competitors (Total 38 Featured)
  • Aislelabs Inc.
  • Foursquare Labs, Inc.
  • Gamigo AG
  • GroundTruth
  • Scanbuy, Inc.
  • Yoose PTE. Ltd.