Global Cross-Platform and Mobile Advertising Industry

Global Cross-Platform and Mobile Advertising Industry

  • March 2020 •
  • 310 pages •
  • Report ID: 5818100 •
  • Format: PDF
Cross-Platform and Mobile Advertising market worldwide is projected to grow by US$260 Billion, driven by a compounded growth of 20.5%. Search, one of the segments analyzed and sized in this study, displays the potential to grow at over 20.3%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$127.7 Billion by the year 2025, Search will bring in healthy gains adding significant momentum to global growth.

- Representing the developed world, the United States will maintain a 18.4% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over  US$9.6 Billion to the region’s size and clout in the next 5 to 6 years.  Over US$12.4 Billion worth of projected demand in the region will come from Rest of Europe markets. In Japan, Search will reach a market size of US$5.4 Billion by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 25.6% over the next couple of years and add approximately US$39.9 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

- Competitors identified in this market include, among others,
  • Amobee, Inc.
  • Cadent LLC
  • Conversant LLC
  • Google, Inc.
  • InMobi
  • Microsoft Corporation
  • PubMatic, Inc.
  • RhythmOne, LLC
  • TiVo Corporation
  • Sizmek
  • Tapad, Inc.