Worldwide Mobile In-Game Advertising Forecast, 2019-2023

Worldwide Mobile In-Game Advertising Forecast, 2019-2023

  • December 2019 •
  • 23 pages •
  • Report ID: 5833650 •
  • Format: PDF
This IDC study sizes and forecasts mobile in-game advertising and developers' share of that spending, broken down by region and by ad format."Mobile in-game advertising has proven to be a business model for game developers that is not only reliable but also lucrative," said Karsten Weide, IDC's Program VP for Media & Entertainment.