Competitor Strategies in Beauty and Personal Care

Competitor Strategies in Beauty and Personal Care

  • February 2020 •
  • 48 pages •
  • Report ID: 5866261 •
  • Format: PDF
The competitive environment in beauty and personal care is undergoing a transition, as beauty behemoths face share erosion by smaller, fast-growing insurgent brands. To survive in this intensely competitive industry and preserve existing market share, multinationals are exploring new growth avenues and are balancing a multitude of strategies, including mergers and acquisitions, the renovation of existing brands, and creating new entities under incubation and accelerator programmes.

Competitor Strategies in Beauty and Personal Care global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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