Bleach in Belarus

Bleach in Belarus

In 2012 bleach category was negligible. The main reason was that the major ingredient of those is chlorine, which is considered by Belarusians harmful to health. There actually were represented product with bleach effect on the market, however this function was the additional to products’ major (e.g. Unilever’s Domestos toilet care product claims to carry bleach function, too).

Euromonitor International's Bleach in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
April 2013


Executive Summary
Home Care Only Records Value Growth
Major Shift Towards Economical Consumption
Crisis As An Opportunity for Domestic Manufacturers
International Players Still Dominate
Positive Volume and Value Growth Expected
Market Indicators
Table 1 Households 2007-2012
Market Data
Table 2 Sales of Home Care Household Care by Category: Value 2007-2012
Table 3 Sales of Home Care Household Care by Category: % Value Growth 2007-2012
Table 4 Home Care Company Shares 2008-2012
Table 5 Home Care Brand Shares 2009-2012
Table 6 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 7 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 8 Forecast Sales of Home Care by Category: Value 2012-2017
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Summary 1 Research Sources


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