COVID-19 Impacts on the U.S. TV and Video Services Market: April Update

COVID-19 Impacts on the U.S. TV and Video Services Market: April Update

  • April 2020 •
  • 5 pages •
  • Report ID: 5886416 •
  • Format: PDF
This IDC Market Perspective provides on update on how the ongoing COVID-19 crisis is impacting the TV and video services market in the United States. While the full economic and societal impacts of the COVID-19 pandemic are far from clear, widely mandated stay-at-home orders are already having an impact on the TV and video market in the United States. These impacts span both the residential and business segments of the market as consumers and businesses alike adjust to life amid the COVID-19 crisis."While the COVID-19 crisis is unlikely to change the fundamental underlying market drivers of cord-cutting, streaming video and pay TV providers alike are aiming to meet the needs of consumers eager for entertainment options amid stay-at-home orders. Meanwhile, the outlook for pay TV in business locations is uncertain as service providers must prepare for revenue decline in 2020, as business locations across key verticals are either closed temporarily or will go out of business altogether." -- Greg Ireland, research director, TV and OTT Video