U.S. Digital Media Adapter Market Shares, 2019: Roku Leads by a Slim Margin; Amazon Is at a Close Second

U.S. Digital Media Adapter Market Shares, 2019: Roku Leads by a Slim Margin; Amazon Is at a Close Second

  • April 2020 •
  • 9 pages •
  • Report ID: 5889446 •
  • Format: PDF
This IDC study discusses the U.S. digital media adapter market shares for 2019."Digital media adapters remain popular as competition forces prices down, services are expanding and maturing, and they provide an economical alternative to upgrading legacy TVs to smart TVs," says Adam Wright, senior research analyst for IDC's Smart Home research program. "The increase in household penetration of these devices indicates the market opportunity for premium online video services and the readiness of consumers to move to more advanced digital activities in the smart home."