India Print Insights, Advertising Volume by (States, Newspapers, Magazines), Ad Spends by Sector, Circulation Revenues, Content & Viewership

India Print Insights, Advertising Volume by (States, Newspapers, Magazines), Ad Spends by Sector, Circulation Revenues, Content & Viewership

  • May 2020 •
  • 49 pages •
  • Report ID: 5897478 •
  • Format: PDF
1. Introduction

2. Executive Summary

3. India Print Media Insights

Advertising revenues grew
Ad volumes fell little bit in 2018
Figure: Print Revenue (INR in Billion), 2017- 2021E
Figure: By Segment - Print Revenue in (INR Billion), 2018- 2021E
Figure: Channel Contribution- Print in (INR Billion), 2017-2021E

4. Advertising Volume by States

Maharashtra and UP had the highest ad volumes
Figure: Top 5 States Contributed Share of Print in Percent

5. Advertising Volume (Newspapers) by Language

Hindi and English publications contributed over 60% of newspaper advertising volumes
Figure: Top 5 Ad Categories Contributed Share of Print in Percent
Figure: Advertising Volume Share (Newspapers) by language in Percent

6. Advertising Volume (Magazines) by Language

Regional languages Continued to Grow Ad Volumes
37% of ad volumes drove performance
Figure: Advertising Volume Share (Magazines) by language
Figure: Space on Advertisements in Percent and Total Registered Publications In Numbers

7. Ad Spends by Sector

Government tender ads were no longer mandated in print
Importance of events increased

8. Circulation Revenues

Number of registered publications
Newspaper circulation grew as per ABC data
Hindi Publications Contributed of Total Newspaper Circulation
Figure: India Registered Publications in (Number), March 2017- March18
Figure: Contribution of languages Share to total circulation in Percent

9. Content and Viewership

Million individuals consumed news online
Print margins were stressed in 2018
Figure: Top 5 Categories Contribution Share in Percent
Figure: States Contribution in Newspaper Advertising in Percent
Figure: Total Magazine Ad Volumes Share in Percent
Figure: India Newspapers Contribution 2018, in Percent
Figure: Newspapers Contribution of Advertising Volumes Share (percent) in 2018
Figure: Magazine Advertising Volumes Share (Percent), in 2018
Figure: Newspapers Advertising Share (Percent), in 2018
Figure: Magazines Advertising Share (Percent), in 2018

10. FDI Norms for Print Media

Figure: MIB increases advertising rates for print media.