Global Social Media Analytics Industry

Global Social Media Analytics Industry

  • July 2020 •
  • 120 pages •
  • Report ID: 5900326 •
  • Format: PDF
Global Social Media Analytics Market to Reach $22.9 Billion by 2027

Amid the COVID-19 crisis, the global market for Social Media Analytics estimated at US$4.6 Billion in the year 2020, is projected to reach a revised size of US$22.9 Billion by 2027, growing at a CAGR of 25.8% over the analysis period 2020-2027. Retail & eCommerce, one of the segments analyzed in the report, is projected to record a 27.5% CAGR and reach US$7.5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the BFSI segment is readjusted to a revised 28.8% CAGR for the next 7-year period.

The U.S. Market is Estimated at $1.4 Billion, While China is Forecast to Grow at 25% CAGR

The Social Media Analytics market in the U.S. is estimated at US$1.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.9 Billion by the year 2027 trailing a CAGR of 25% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 23.3% and 21.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 17.9% CAGR.

Government & Defense Segment to Record 26% CAGR

In the global Government & Defense segment, USA, Canada, Japan, China and Europe will drive the 26% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$634.3 Million in the year 2020 will reach a projected size of US$3.2 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.7 Billion by the year 2027.We bring years of research experience to this 5th edition of our report. The 120-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,
  • Adobe Systems, Inc.
  • Brandwatch
  • Cision Ltd.
  • Clarabridge, Inc.
  • Crimson Hexagon
  • Digimind, Inc.
  • Germinait Solutions Private Limited (Germin)
  • GoodData Corporation
  • Hootsuite, Inc.
  • IBM Corporation
  • Lithium Technologies, LLC.
  • Meltwater US Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  •, Inc.
  • SAS Institute, Inc.
  • Simplify360
  • Socialbakers
  • Spredfast
  • Sprinklr, Inc.
  • Sprout Social, Inc.
  • Synthesio
  • Sysomos
  • Tableau Software, Inc.
  • Talkwalker Inc.
  • Unmetric Inc.