Real-Time Bidding Advertising Platforms Market Research Report by Device (Desktops and Mobiles), by AD Format (RTB Image and RTB Video), by Auction Type, by Application - Global Forecast to 2025 - Cumulative Impact of COVID-19
The Global Real-Time Bidding Advertising Platforms Market is expected to grow from USD 4,590.03 Million in 2019 to USD 15,478.22 Million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 22.45%.
Market Segmentation & Coverage: This research report categorizes the Real-Time Bidding Advertising Platforms to forecast the revenues and analyze the trends in each of the following sub-markets:
Based on Device, the Real-Time Bidding Advertising Platforms Market studied across Desktops and Mobiles.
Based on AD Format, the Real-Time Bidding Advertising Platforms Market studied across RTB Image and RTB Video.
Based on Auction Type, the Real-Time Bidding Advertising Platforms Market studied across Invited Auction and Open Auction.
Based on Application, the Real-Time Bidding Advertising Platforms Market studied across Games, Media & Entertainment, Mobile Apps, Retail & Ecommerce, and Travel & Luxury.
Based on Geography, the Real-Time Bidding Advertising Platforms Market studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas region surveyed across Argentina, Brazil, Canada, Mexico, and United States. The Asia-Pacific region surveyed across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, and Thailand. The Europe, Middle East & Africa region surveyed across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.
Company Usability Profiles: The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Real-Time Bidding Advertising Platforms Market including Admedo, Adobe Inc., Criteo Advertising, Facebook, Inc., Google LLC, PubMatic, Inc., Salesforce.com, Inc., Smaato, SmartyAds, The Rubicon Project, Inc., WPP plc, and Yandex N.V..
FPNV Positioning Matrix: The FPNV Positioning Matrix evaluates and categorizes the vendors in the Real-Time Bidding Advertising Platforms Market on the basis of Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.
Competitive Strategic Window: The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth.
Cumulative Impact of COVID-19: COVID-19 is an incomparable global public health emergency that has affected almost every industry, so for and, the long-term effects projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlaying COVID-19 issues and potential paths forward. The report is delivering insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecast, considering the COVID-19 impact on the market.
The report provides insights on the following pointers: 1. Market Penetration: Provides comprehensive information on the market offered by the key players 2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets 3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments 4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players 5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments
The report answers questions such as: 1. What is the market size and forecast of the Global Real-Time Bidding Advertising Platforms Market? 2. What are the inhibiting factors and impact of COVID-19 shaping the Global Real-Time Bidding Advertising Platforms Market during the forecast period? 3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Real-Time Bidding Advertising Platforms Market? 4. What is the competitive strategic window for opportunities in the Global Real-Time Bidding Advertising Platforms Market? 5. What are the technology trends and regulatory frameworks in the Global Real-Time Bidding Advertising Platforms Market? 6. What are the modes and strategic moves considered suitable for entering the Global Real-Time Bidding Advertising Platforms Market?
Our reports have been used by over 10K customers, including:
The Global Digital Video Advertising Market size is expected to reach $185.6 billion by 2026, rising at a market growth of 40.5% CAGR during the forecast period. A wider access to information and lowered attention spans has made customers of the present age more informed than ever before. This has also made the competition for grabbing each...
176 pages •
By Global Industry Analysts
• Jul 2020
Global In-Game Advertising Market to Reach $6.4 Billion by 2027 Amid the COVID-19 crisis, the global market for In-Game Advertising estimated at US$3.2 Billion in the year 2020, is projected to reach a revised size of US$6.4 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027. PC-based Online Games, one of...
Digital Advertising Platforms Market Research Report by Type (Cross-Channel Advertising Software, Display Advertising Software, Mobile Advertising Software, Search Advertising Software, and Social Advertising Software), by Application (Commercial, Education, and Industrial) - Global Forecast to 2025 - Cumulative Impact of COVID-19 The...
This IDC Market Perspective discusses the hype versus reality of blockchain for advertising. Blockchain technology holds promise to fix several shortcomings of the advertising ecosystem. It holds the potential to make the value chain transparent, and thus address fraud and arbitrage. But now that the initial hype is gone, where are we today...
This IDC study provides the 2019 worldwide market share data for digital advertising software vendors. "The adtech segment is still very fragmented," said Karsten Weide, VP of Media and Entertainment, IDC. "This means there is a lot of opportunity for acquisitions -- but also for growth."
113 pages •
By Global Industry Analysts
• Jul 2020
Global In-app Advertising Market to Reach $376.4 Billion by 2027 Amid the COVID-19 crisis, the global market for In-app Advertising estimated at US$99.5 Billion in the year 2020, is projected to reach a revised size of US$376.4 Billion by 2027, growing at a CAGR of 20.9% over the analysis period 2020-2027. Messaging, one of the segments...
Digital Advertising Global Industry Almanach 2015-2024 Summary Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading...
Digital Advertising - Operator Strategies and Case Studies Summary Digital Advertising - Operator Strategies and Case Studies’ a new Outlook Report, provides an executive-level overview of the role that telecom operators play in the digital advertising market globally. It delivers qualitative and...
This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, the Asia/Pacific region excluding Japan (APEJ), and Latin America (LA). Focusing mostly on the U.S. market, this study...
200 pages •
By The Business Research Company
• Jul 2020
Major players in the social media advertisement market are Facebook, Inc., Twitter, Pinterest, Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (Tik Tok), Advance Publications, Inc. (Reddit), and Sina Corp (Sina Weibo). The global social media advertisement market...
You can change your Cookie Settings at any time but parts of our site will not function correctly without them.