Home care saw slightly slower retail volume and current value growth rates in 2020 than in the previous year. COVID-19 had different impacts on different home care categories. For instance, products that boost hygiene, including bleach, toilet care, surface care and in particular dishwashing, enjoyed accelerated volume and value growth rates...
In 2020, home care value and volume growth declined compared to results recorded in 2019, with the outbreak of COVID-19 increasing price-sensitivity in the country, leading consumers to focus on those items they deemed essential for the household. Home Care in Thailand market report offers a comprehensive guide to the size and shape...
In response to the COVID-19 pandemic, home care will perform well as current value sales will rise notably in 2020 overall. The main reason for this has been due to lockdown which has seen most Israeli consumers spending more time at home, either remote-working or receiving online classes. Product areas such as laundry care, dishwashing and...
In 2020, home care volume growth increased to 1%, compared to a volume decline recorded in 2019. This increase in sales was the result of the COVID-19 outbreak in the country, which heightened consumers focus on hygiene and sanitation while requiring citizens to spend more time within the household. Home Care in Latvia market report...
Most product areas within home care have been positively impacted by the COVID-19 pandemic in 2020. As a result of the government implementing lockdown, most Lithuanian consumers have been spending more time at home throughout 2020, meaning product areas such as home laundry and dishwashing have benefited from increased usage. Home...
Overall, the Greek home care market saw demand receive a considerable boost during the COVID-19 crisis. Heightened consumer hygiene-consciousness supported a surge in demand for products perceived to reduce the risk of viral transmission, including home care disinfectants, bleach, toilet care and dishwashing products. Moreover, home seclusion...
Belarus has been an outlier in terms of COVID-19 and has not imposed any strict restrictions. All the same people restricted their movements, especially early in the pandemic, and there has been an economic fallout, with many people losing their jobs, especially in foodservice. Home Care in Belarus market report offers a comprehensive...
Demand for home care products in Croatia in 2020 was shaped by several opposing dynamics. Whilst on the one hand consumers prioritised essentials items in their shopping during the lockdown, leaving aside non-essential items such as fabric softeners and fabric fresheners, there was on the other hand more demand for dishwashing and surface...
Home care in Peru recorded a strong performance in 2020 as consumers altered their home cleaning habits in the context of the COVID-19 pandemic. Greater hygiene-consciousness drove changes in both behaviour and purchasing habits. For example, consumers increased the frequency with which they cleaned and disinfected surfaces within the home...
The outbreak of COVID-19 in Denmark led to an increase in value growth for home care in 2020, which moved value growth from 1% in 2019, to 6%. Due to the outbreak of the virus, consumers interest in health, hygiene and sanitation increased, and consumers spent more time ensuring the home was a safe environment. This was a key driver of growth...