IDC Perspective: U.S. Legacy Pay TV Provider Strategies to Maximize Customer Value in the Age of OTT Video

IDC Perspective: U.S. Legacy Pay TV Provider Strategies to Maximize Customer Value in the Age of OTT Video

  • June 2020 •
  • 5 pages •
  • Report ID: 5914889 •
  • Format: PDF
This IDC Perspective highlights technology investment priorities that can help legacy providers of traditional pay TV services transform amid ongoing cord-cutting and growth of over-the-top (OTT) video services. We believe that key facets of pay TV provider transformation include increased OTT service bundling, launch of new OTT services, and a focus on promoting the network as the key OTT enabler."As the traditional pay TV subscriber base erodes away, legacy pay TV providers must transform amid continued growth of OTT video. New service strategies must be supported by appropriate technology decisions to drive scale, reliability, experience differentiation, and desired outcomes," says Greg Ireland, research director, TV and OTT Video at IDC.