Home hygiene became a priority in 2020, as consumers focused on preventing the spread of the COVID-19 virus. The US Centers for Disease Control and Prevention (CDC) recommended frequently cleaning and disinfecting surfaces to mitigate the spread of the virus. This prompted many consumers to seek out surface cleaning products, as well as disinfectant...
Home care in Ireland performed well in 2020 due broadly to the national lockdown and people working and studying from home, as recommended by the government in Q1 and Q2 of 2020. While COVID-19 has had direct consequences on discretionary spending among the Irish, in home care there has been an overall increase in spending despite tougher...
Demand for home care products in Croatia in 2020 was shaped by several opposing dynamics. Whilst on the one hand consumers prioritised essentials items in their shopping during the lockdown, leaving aside non-essential items such as fabric softeners and fabric fresheners, there was on the other hand more demand for dishwashing and surface...
Sales growth accelerated significantly in home care during 2020 as the COVID-19 pandemic motivated consumers to pay far more attention to their cleanliness and hygiene habits. Although the COVID-19 pandemic did not impact Taiwan as severely as most other countries, the threat of contagion still created the ideal preconditions for strong sales...
In 2020, home care value and volume growth declined compared to results recorded in 2019, with the outbreak of COVID-19 increasing price-sensitivity in the country, leading consumers to focus on those items they deemed essential for the household. Home Care in Thailand market report offers a comprehensive guide to the size and shape...
Most product areas within home care have been positively impacted by the COVID-19 pandemic in 2020. As a result of the government implementing lockdown, most Lithuanian consumers have been spending more time at home throughout 2020, meaning product areas such as home laundry and dishwashing have benefited from increased usage. Home...