Practices to Simplify Customer Experience

Practices to Simplify Customer Experience

  • July 2020 •
  • 6 pages •
  • Report ID: 5931896 •
  • Format: PDF
This IDC PeerScape examines best practices for simplifying customer experience based on insights from four industry leaders in Europe: Swedish furniture manufacturer and seller IKEA, U.K. home energy challenger Octopus, German medical supplies provider Paul Hartmann, and the Swiss retail arm of the Spain-headquartered BBVA. "Enhancing a seamless customer experience through different and self-service commerce interfaces is the best way enterprises can reach and retain customers," said Ornella Urso, senior research analyst, IDC Retail Insights. "The implementation of adequate CX-enabling technologies can enable empathetic enterprises to deliver best-in-class contextual experiences, demonstrate greater agility and resiliency, and lead the path to the future of customers and consumers."