The global household cleaners market reached a value of US$ 33.8 Billion in 2020. Looking forward, the analyst expects the market to grow at a CAGR of around 5% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
Household cleaners refer to various chemicals and cleaning solutions that are used for removing dirt, germs and other contaminants from soft and hard surfaces at home. They include abrasive, non-abrasive and specialty cleaners, bleaches, disinfectants, hard water stain removers and other ammonia- and baking soda-based products. These products are effective against dust, clay, oil, grease, soap scum, hard water marks, limescale, mold and mildew. They are commonly available in the packaging of triggered sprays, aerosol cans and in-pump actuated bottles and can aid in maintaining personal health and hygiene in the household.
Increasing awareness regarding personal hygiene and cleanliness in residential and commercial spaces on account of the spread of the coronavirus disease (COVID-19) represents one of the key factors driving the growth of the market. In line with this, there is a growing preference for specialized cleaners that can be used on glass, mirrored surfaces, stainless steel and wood. Furthermore, the rising demand for environment-friendly and sustainable household products is also providing a boost to the market growth. Household cleaners are usually manufactured using cleaning agents, such as alkalis, acids, surfactants and degreases, which may have a detrimental effect on health upon prolonged exposure. Hence, product manufacturers are using natural and organic ingredients, such as vegetable oils, cornstarch, alcohol, baking soda, oxygen bleach, washing soda and citrus solvents, which is creating a positive outlook for the market. Other factors, including significant infrastructural development resulting in an increasing number of residential projects, coupled with rapid urbanization, rising disposable incomes and changing lifestyles of the consumers, are projected to drive the market further.
Breakup by Distribution Channel: Supermarkets and Hypermarkets Convenience Stores Online Stores Others
Breakup by Ingredient: Surfactants Builders Solvents Antimicrobials Others
Breakup by Application: Bathroom Kitchen Floor Fabric Others
Breakup by Region: North America United States Canada Asia Pacific China Japan India South Korea Australia Indonesia Others Europe Germany France United Kingdom Italy Spain Russia Others Latin America Brazil Mexico Others Middle East and Africa
Competitive Landscape: The report has also analysed the competitive landscape of the market with some of the key players being Bombril S/A, Church & Dwight Co. Inc., Colgate-Palmolive Company, Godrej Consumer Products Limited, Henkel AG & Company KGaA, Kao Corporation, Reckitt Benckiser Group plc., S. C. Johnson & Son Inc, The Procter & Gamble Company, Unilever Plc, etc. Key Questions Answered in This Report:
How has the global household cleaners market performed so far and how will it perform in the coming years? What are the key regional markets? What has been the impact of COVID-19 on the global household cleaners market? What is the breakup of the market based on the product type? What is the breakup of the market based on the distribution channel? What is the breakup of the market based on the ingredient? What is the breakup of the market based on the application? What are the various stages in the value chain of the industry? What are the key driving factors and challenges in the industry? What is the structure of the global household cleaners market and who are the key players? What is the degree of competition in the industry?
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