Wine in Austria - Top Growth Opportunities

Wine in Austria - Top Growth Opportunities

  • August 2020 •
  • 64 pages •
  • Report ID: 5949760 •
  • Format: PDF
Wine in Austria - Top Growth Opportunities

Summary
Wine in Austria - Top Growth Opportunities provides an overview of the Wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for wine producers, suppliers and retailers by combining robust, granular data and expert insight.

The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine markets in Austria through detailed and robust data, expert insight, and case studies.

Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -

- Key consumer demographic groups driving consumption within the Austrian market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2014-2019 for Austria, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2019-2023 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs

Scope
- Amongst the top ten high-potential countries, Austria’s wine sector ranked ninth on the Opportunity Score and was valued at US$4,443.0 million in 2019
- Still wine accounted for a 78.4% value share of the overal sector in 2019
- The Austrian wine sector is expected to register growth at a CAGR of 3.3% over 2019 - 2023
- On-trade channels represent the most significant distribution channel in Austria’s wine sector

Reasons to Buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Austria’s wine consumers.
- This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the wine sector. Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.
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