Wider Opportunities for a Slide-Opening Carton - Packaging Seize+Adapt Concept

Wider Opportunities for a Slide-Opening Carton - Packaging Seize+Adapt Concept

  • July 2020 •
  • 15 pages •
  • Report ID: 5952140 •
  • Format: PDF
Wider Opportunities for a Slide-Opening Carton - Packaging Seize+Adapt Concept

Summary
"Packaging Seize+Adapt Concept: Wider Opportunities for a Slide-Opening Carton" uses Pack-Track packaging innovation tool to take a closer look at a pack format used in India by Intergrow Brands for its Sprig TE.A green tea, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Pack-Track packaging innovation tool and takes a closer look at a slide-opening carton format, and considers how the format could cross over into other categories.

Scope
- Discusses key features and packaging benefits of Sprig TE.A green tea slide-opening carton.
- Examines how this pack format taps into consumer trends within TrendSights framework.
- Explores how this pack format could be applied to other product categories.

Reasons to Buy
- Use Packaging Seize+Adapt Concept series to inspire packaging innovation.
- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
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