Global Online Ad Spending Industry

Global Online Ad Spending Industry

  • September 2020 •
  • 142 pages •
  • Report ID: 5957567 •
  • Format: PDF
Global Online Ad Spending Market to Reach US$468.2 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Online Ad Spending estimated at US$262 Billion in the year 2020, is projected to reach a revised size of US$468.2 Billion by 2027, growing at a CAGR of 8.6% over the period 2020-2027.

The U.S. Accounts for Over 28.9% of Global Market Size in 2020, While China is Forecast to Grow at a 11.7% CAGR for the Period of 2020-2027

The Online Ad Spending market in the U.S. is estimated at US$75.7 Billion in the year 2020. The country currently accounts for a 28.88% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$83.9 Billion in the year 2027 trailing a CAGR of 11.7% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 5.9% and 7.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 6.8% CAGR while Rest of European market (as defined in the study) will reach US$83.9 Billion by the year 2027.We bring years of research experience to this 7th edition of our report. The 142-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,
  • Baidu, Inc.
  • Facebook, Inc.
  • Google LLC
  • LinkedIn Corporation
  • Microsoft Corporation
  • Millennial Media LLC
  • SINA Corporation
  • Sogou
  • Twitter, Inc.
  • Yahoo!
  • Youku