Dentsu Aegis Network Drives its Digital Transformation with an Enterprise Data Hub

Dentsu Aegis Network Drives its Digital Transformation with an Enterprise Data Hub

  • September 2020 •
  • 5 pages •
  • Report ID: 5973228 •
  • Format: PDF
This IDC Perspective highlights a case study of Dentsu Aegis Network, a global marketing service agency network. It details the company's use of integration platform-as-a-service (iPaaS) technology from SnapLogic to underpin its digital transformation and the creation of a common Enterprise Data Hub, which helped drive significant operating efficiencies."Application and data integration are two of the biggest challenges that organizations face when executing true digital transformation," said Neil Ward-Dutton, VP of AI and Intelligent Process Automation Practices, IDC Europe. "Dentsu Aegis Network is a standout example of an organization that has managed to quickly deliver real business benefits from implementing a cloud-based enterprise integration platform, while scaling its use to cover all corners of a highly federated, dispersed global operation."