IDC PlanScape: Intelligent Marketing Analytics

IDC PlanScape: Intelligent Marketing Analytics

  • October 2020 •
  • 7 pages •
  • Report ID: 5976799 •
  • Format: PDF
This IDC PlanScape highlights the growing but underutilized set of next-generation marketing analytics capabilities and solutions that can help address investment analysis issues and prepare retailers for the future."For retailers, leveraging next-generation intelligence for marketing analytics means faster and more accurate insights at scale, accelerated learning, and less subjective bias" says Jon Duke, vice president, IDC Retail Insights.