Summary The performance of tobacco alternatives in the last quarter has been heavily shaped by COVID-19, as consumers spend more time indoors and social gatherings become less common. Brands are attempting to navigate decreased willingness to spend on non-essential categories by adapting their business models and developing suitable innovation where possible.
This report outlines the key consumer and innovation trends in the tobacco alternatives industry in Q2 2020. It explores market dynamics, industry deals, and news highlights, regulatory updates, all of which are influencing innovation and purchasing decisions in the sector.
Scope - COVID-19 continues to cause a slowdown in sales of vapes, despite the gradual easing of lockdown globally - Companies are holding out on deals, investments and product releases until after the pandemic - The vaping and e-cigarette industry is fighting back against legislation
Reasons to Buy - COVID-19 continues to cause a slowdown in sales of vapes, despite the gradual easing of lockdown globally - Analysis of news, deals, regulatory updates and market trends - Assess key risks and future opportunities in tobacco alternatives market
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