The global digital marketing software market grew at a CAGR of around 15% during 2014-2019.
Digital marketing is a multifaceted approach to promote brands, goods and services using the internet and electronic media. It relies on different channels, such as instant messaging (IM), social media platforms, websites and mobile applications, to improve consumer engagement. It is generally conducted using software that helps generate reports and analytics, create landing pages and perform other types of promotion activities. Digital marketing software also assists in reaching targeted audiences and building brand loyalty.
Rapid digitization across various business verticals, in confluence with the increasing focus on expanding global consumer reach, represents one of the key factors bolstering the market growth. Apart from this, with the rising penetration of the internet, increasing sales of smartphones and the growing influence of social networking sites, companies are utilizing digital marketing strategies to analyze consumer behavior and preferences in real-time. This further helps improve opportunities for marketers to offer customized solutions and strengthen their consumer relationships. Furthermore, as digital marketing cost-effectively provides access to mass audiences, it is gaining traction across small and medium enterprises (SMEs) worldwide. Moreover, retailers are adopting location-based advertising to give consumers personalized updates on offers, discounts and new products, which is further contributing to the market growth. Besides this, due to the coronavirus disease (COVID-19) outbreak and consequent lockdowns imposed by governments of various countries, there is a rise in the demand for online shopping and entertainment services around the world. As a result, several companies are shifting towards e-commerce channels to sell their products and adopting digital marketing strategies to advertise their goods and services remotely. Looking forward, the analyst expects the global digital marketing software market to continue its strong growth during the next five years.
Key Market Segmentation: the analyst provides an analysis of the key trends in each sub-segment of the global digital marketing software market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, solution, service, deployment type, organization size and end use.
Breakup by Solution: Customer Relationship Management (CRM) Email Marketing Social Media Search Marketing Content Management Marketing Automation Campaign Management Others
Breakup by Service: Professional Services Managed Services
Breakup by Deployment Type: On-Premise Cloud-Based
Breakup by Organization Size: Large Enterprises Small and Medium Enterprises (SMEs)
Breakup by End Use: Media and Entertainment Manufacturing Retail BFSI Information Technology Healthcare Others
Breakup by Region: North America United States Canada Asia Pacific China Japan India South Korea Australia Indonesia Others Europe Germany France United Kingdom Italy Spain Russia Others Latin America Brazil Mexico Others Middle East and Africa
Competitive Landscape: The report has also analysed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.
Key Questions Answered in This Report: How has the global digital marketing software market performed so far and how will it perform in the coming years? What has been the impact of COVID-19 on the global digital marketing software market? What are the key regional markets? What is the breakup of the market based on the solution? What is the breakup of the market based on the service? What is the breakup of the market based on the deployment type? What is the breakup of the market based on the organization size? What is the breakup of the market based on the end use? What are the various stages in the value chain of the industry? What are the key driving factors and challenges in the industry? What is the structure of the global digital marketing software market and who are the key players? What is the degree of competition in the industry?
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