South Africa Food Additives Market is projected to register a CAGR of 6.19% during the forecast period (2020-2025).
- The market is driven by the extensive use of additives in food & beverage sector for different functioning, such as preservative, flavor enhancer, emulsifier, sweetener, colorant, and many other functions. Also, the rising demand for convenience and packaged foods where additives are used in a higher quantity is further fueling the market growth. - South African market is a growing market as its also one of the emerging countries which is very conscious of health and wellness. Their thirst for convenience foods is high which ultimately gives boost to food additive market. In the processed and packaged foods, ensuring food safety and quality starting from transportation to farm to fork and storage facilities is a major concern.
Key Market Trends Growing Demand for Retail Food
Food retail is a highly competitive industry, in developing countries. Increased number of retailers, retail channels and formats are increasing consumer access to process and convenience foods, further increasing demand for food additives by the food & beverage industry in South Africa. While providing consumers with competitive price, quality and services, organized retail sector exposes consumer to label information, and quality comparison with both private labels and branded products is boosting the retail food market in South Africa.
Growing Demand for Sugar Substitutes
Sugar substitutes are food additives that are used to duplicate the effect of sugar in taste, usually with less food energy. The majority of sugar substitutes approved for food use are artificially-synthesized compounds. However, some bulk natural sugar substitutes are known, including sorbitol and xylitol, which are found in berries, fruit, vegetables, and mushrooms. Sugar substitutes like stevia, aspartame, sucralose, neotame, acesulfame potassium, and saccharin are approved by USDA and are categorized under GRAS.
Competitive Landscape South Africa Food Additives Market is fragmented with fierce competition between global and local players. Acceptance of convenience and package foods in the African regions is seeing demand, for food and beverage additives. The major players in the market are Cargill Inc, Tate & Lyle, Archer Daniels Midland Company, Dupont- Danisco, Kerry Inc. etc. The strategies being adopted in the Food additives industry is in the Innovation category under the development of natural food additives and functional food ingredients to meet the customer demand.
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