The Future of Retail Customer Satisfaction: Empathy at Scale

The Future of Retail Customer Satisfaction: Empathy at Scale

  • November 2020 •
  • 12 pages •
  • Report ID: 5987660 •
  • Format: PDF
This IDC Perspective brings together IDC's horizontal Future of Customers and Consumers (FoCC) research and applies an Asia/Pacific retail lens. Retailers can take this framework to retail transformation use cases and apply this to their road maps as they move into the next normal."Retail is undergoing a massive transformation; many companies have to rethink their operations and approaches to customer engagement totally. We have seen that customer engagement spending is the highest priority for retailers across the region, with an emphasis on customer analytics," says Dr. Chris Holmes, managing director, IDC Insights Asia/Pacific.