Over-the-top Market by Component (Solution and Services), Device Type (Smartphones; Smart TVs; Laptops, Desktops, and Tablets; Gaming Consoles; Set-top Box; and Others), Content Type (Video, Audio/VoIP, Games, Communication, and Others), Revenue Model (Subscription, Advertisement, Hybrid, and Others), User Type (Personal and Commercial), and End User (Media & Entertainment, Education & Training, Health & Fitness, IT & Telecom, E-commerce, BFSI, Government, and Others): Global Opportunity Analysis and Industry Forecast, 2020-2027
An over-the-top (OTT) application is an app or service, which is used to deliver film and TV content via the internet, without the need for users to subscribe to a traditional cable or satellite pay-tv service such as a Time Warner Cable or Comcast. Services that come under OTT platform are related to media & communication, and are lower in cost as compared to traditional method of delivery. Owing to the proliferation of smartphones and their compatibility with OTT applications, the demand for OTT services is expected to increase exponentially in the coming years. Moreover, affordable rates of high-speed mobile internet boost the adoption of OTT services. OTT service or content can be broadcasted virtually over devices such as smart TVs, smartphones, and gaming consoles, which is not under the administrative control of OTT service or content provider. In the past years, OTT services were related to video and audio content over the internet. However, owing to the advances in technology, the definition of OTT has expanded to any service/content, which is available on the internet. TV digitalization initiatives taken by various broadcasters and government have evolved OTT content as a popular platform for video consumption, thereby boosting the demand for OTT services and videos among developing economies. Factors such as surge in demand for OTT in developing regions, rise of subscription video-on-demand (SVoD) services, availability variety of content, and increase in requirement of live streaming channels fuel the growth of the global over-the-top market. In addition, rise in demand for OTT services and gaming during the lockdown period due to the outbreak of COVID-19 along with availability of freemium models in price-sensitive markets significantly contributes toward the growth of the global market. However, lack of data network infrastructure and latency issues hinder the market growth for OTT services. Furthermore, emergence of new OTT markets and new developments in OTT technology are anticipated to offer remunerative opportunities for the expansion of global the over-the-top market during the forecast period. The global over-the-top market is segmented into component, device type, content type, revenue model, user type, end user, and region. On the basis of component, the market is bifurcated into solutions and services. Depending on device type, it is classified into smart devices, laptops, desktops & tablets, gaming consoles, set-top box, and others. By content type, it is fragmented into video, audio, games, communication, and others. According to revenue model, it is categorized into subscription, advertisement, hybrid, and other. As per industry vertical, it is segregated into media & entertainment, education & training, health & fitness, sports & live events, IT & telecom, e-commerce, BFSI, government, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The report analyzes the profiles of key players operating in the market, which include Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telestra, Rakuten Inc., Microsoft Corporation, and Tencent Holdings Ltd.
KEY BENEFITS FOR STAKEHOLDERS • This study includes the over-the-top market analysis, trends, and future estimations to determine the imminent investment pockets. • The report presents information related to key drivers, restraints, and opportunities of the market. • The over-the-top market size is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry. • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the over-the-top market.
KEY MARKET SEGMENTS
BY COMPONENT • Solution • Services
BY DEVICE TYPE • Smartphones • Smart TV’s • Laptops Desktops and Tablets • Gaming Consoles • Set-Top Box • others
BY CONTENT TYPE • Video • Audio/VoIP • Games • Communication • Others
BY REVENUE MODEL • Subscription • Advertisement • Hybrid • Others
BY USER TYPE • Personal • Commercial
BY END USER • Media & Entertainment • Education & Training • Health & Fitness • IT & Telecom • E-commerce • BFSI • Government • Others
BY REGION • North America o U.S. o Canada
• Europe o Germany o France o UK o Italy o Spain o Catalonia o Rest of Europe
• Asia-Pacific o Japan o China o Australia o India o South Korea o Indonesia o Rest of Asia-Pacific
• LAMEA o Brazil o Mexico o Argentina o Turkey o Saudi Arabia o South Africa o Rest of LAMEA
KEY MARKET PLAYERS • Amazon Web Services (AWS) • Netflix • Hulu, LLC • Google LLC • Apple Inc. • Facebook • Telestra • Rakuten Inc. • Microsoft Corporation • Tencent Holdings Ltd.
Our reports have been used by over 10K customers, including:
"Engagement with premium TV and OTT video services continued to grow across the developed Asia–Pacific region in 2020." This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT...
This IDC Market Perspective summarizes three major battlegrounds that have emerged in the increasingly competitive market among UCaaS providers with Direct Routing for Microsoft Teams solutions. IDC provides recommendations for each category of UCaaS provider considering each SWOT in the context of the battlegrounds."The temptation may be...
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider...
This IDC Market Perspective provides an assessment of the current market momentum seen across the leading U.S. over-the-top (OTT) streaming video service providers. Services include on-demand OTT offerings and virtual pay TV services known as virtual multichannel video programming distributors (vMVPDs). Momentum is categorized as strong, neutral,...
"Total revenue from pay-TV and OTT video services in developed Asia–Pacific will grow by USD6.6 billion (35%) between 2020 and 2025." Total retail revenue from pay-TV and OTT video services in developed Asia–Pacific (DVAP) will grow by 35% between 2020 and 2025; all this growth will come from OTT services....
"Future revenue growth prospects for operators in Central and Eastern Europe centre around OTT video services." The COVID-19 pandemic has significantly affected the pay-TV and OTT video markets in Central and Eastern Europe. Most significantly, it has increased consumers’ willingness to pay for and...
This IDC Perspective highlights technology investment priorities that over-the-top (OTT) video service providers ought to consider as new user experiences emerge. We believe that a key facet of OTT video service transformation includes an increased focus on real-time experiences ranging from watch parties to integrated betting."As OTT video...
"The average number of (free or paid-for) OTT video services used by consumers in Europe increased from 3.0 in 2019 to 3.5 in 2020." This report focuses on aspects of Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in Europe...
The Over the Top (OTT) Market was valued at USD 85.16 Billion in 2019 and it is expected to reach USD 194.20 Billion by 2025, registering a CAGR of 13.87%, during the period of 2019-2025. Over the top (OTT) is a film and television content platform provided via a high-speed internet connection instead of a cable or satellite provider-based...
The Global Enterprise Video Market size is expected to reach $28.5 billion by 2026, rising at a market growth of 9.7% CAGR during the forecast period. Enterprise video platform can be considered as a communication and entertainment hub for partners, vendors, workers, stakeholders and outside public. Enterprise video assists in successful communication...
You can change your Cookie Settings at any time but parts of our site will not function correctly without them.