Over-the-top Market by Component, Device Type, Content Type, Revenue Model, User Type, and End User : Global Opportunity Analysis and Industry Forecast, 2020-2027

October 2020 •
500 pages •
Report ID: 5994573 •
Format: PDF

Summary
Table of contents

Over-the-top Market by Component (Solution and Services), Device Type (Smartphones; Smart TVs; Laptops, Desktops, and Tablets; Gaming Consoles; Set-top Box; and Others), Content Type (Video, Audio/VoIP, Games, Communication, and Others), Revenue Model (Subscription, Advertisement, Hybrid, and Others), User Type (Personal and Commercial), and End User (Media & Entertainment, Education & Training, Health & Fitness, IT & Telecom, E-commerce, BFSI, Government, and Others): Global Opportunity Analysis and Industry Forecast, 2020-2027

An over-the-top (OTT) application is an app or service, which is used to deliver film and TV content via the internet, without the need for users to subscribe to a traditional cable or satellite pay-tv service such as a Time Warner Cable or Comcast. Services that come under OTT platform are related to media & communication, and are lower in cost as compared to traditional method of delivery.
Owing to the proliferation of smartphones and their compatibility with OTT applications, the demand for OTT services is expected to increase exponentially in the coming years. Moreover, affordable rates of high-speed mobile internet boost the adoption of OTT services. OTT service or content can be broadcasted virtually over devices such as smart TVs, smartphones, and gaming consoles, which is not under the administrative control of OTT service or content provider. In the past years, OTT services were related to video and audio content over the internet. However, owing to the advances in technology, the definition of OTT has expanded to any service/content, which is available on the internet. TV digitalization initiatives taken by various broadcasters and government have evolved OTT content as a popular platform for video consumption, thereby boosting the demand for OTT services and videos among developing economies.
Factors such as surge in demand for OTT in developing regions, rise of subscription video-on-demand (SVoD) services, availability variety of content, and increase in requirement of live streaming channels fuel the growth of the global over-the-top market. In addition, rise in demand for OTT services and gaming during the lockdown period due to the outbreak of COVID-19 along with availability of freemium models in price-sensitive markets significantly contributes toward the growth of the global market. However, lack of data network infrastructure and latency issues hinder the market growth for OTT services. Furthermore, emergence of new OTT markets and new developments in OTT technology are anticipated to offer remunerative opportunities for the expansion of global the over-the-top market during the forecast period.
The global over-the-top market is segmented into component, device type, content type, revenue model, user type, end user, and region. On the basis of component, the market is bifurcated into solutions and services. Depending on device type, it is classified into smart devices, laptops, desktops & tablets, gaming consoles, set-top box, and others. By content type, it is fragmented into video, audio, games, communication, and others. According to revenue model, it is categorized into subscription, advertisement, hybrid, and other. As per industry vertical, it is segregated into media & entertainment, education & training, health & fitness, sports & live events, IT & telecom, e-commerce, BFSI, government, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the market, which include Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telestra, Rakuten Inc., Microsoft Corporation, and Tencent Holdings Ltd.

KEY BENEFITS FOR STAKEHOLDERS
• This study includes the over-the-top market analysis, trends, and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities of the market.
• The over-the-top market size is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the over-the-top market.

KEY MARKET SEGMENTS

BY COMPONENT
• Solution
• Services

BY DEVICE TYPE
• Smartphones
• Smart TV’s
• Laptops Desktops and Tablets
• Gaming Consoles
• Set-Top Box
• others

BY CONTENT TYPE
• Video
• Audio/VoIP
• Games
• Communication
• Others

BY REVENUE MODEL
• Subscription
• Advertisement
• Hybrid
• Others

BY USER TYPE
• Personal
• Commercial

BY END USER
• Media & Entertainment
• Education & Training
• Health & Fitness
• IT & Telecom
• E-commerce
• BFSI
• Government
• Others

BY REGION
• North America
o U.S.
o Canada

• Europe
o Germany
o France
o UK
o Italy
o Spain
o Catalonia
o Rest of Europe

• Asia-Pacific
o Japan
o China
o Australia
o India
o South Korea
o Indonesia
o Rest of Asia-Pacific

• LAMEA
o Brazil
o Mexico
o Argentina
o Turkey
o Saudi Arabia
o South Africa
o Rest of LAMEA

KEY MARKET PLAYERS
• Amazon Web Services (AWS)
• Netflix
• Hulu, LLC
• Google LLC
• Apple Inc.
• Facebook
• Telestra
• Rakuten Inc.
• Microsoft Corporation
• Tencent Holdings Ltd.

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