Market Demand for Consumer Digital Life Protection Offerings Surges with COVID-19

Market Demand for Consumer Digital Life Protection Offerings Surges with COVID-19

  • December 2020 •
  • 8 pages •
  • Report ID: 5996745 •
  • Format: PDF
This IDC Market Perspective delves into the accelerating market demand for consumer digital life protection offerings. The COVID-19 pandemic has altered the operating routines for countless consumer households. Virtual activities became the substitute for traditional, in-person activities. A rapid and significant spike in demand for personal computing devices to accommodate this shift and, for many, the 0-100% lightspeed jump to remote learning and remote working also occurred. In the wake of these correlated transformations, consumers' exposure to the perils of a digital world ramped upward. While these pandemic-induced circumstances were unwanted, they have shown a bright light on the consumer digital life protection market. And for providers that were active in the digital life protection market prior to the pandemic, they were beneficiaries and are poised to continue their growth trajectories."The consumer digital life protection market cruised into overdrive with the pandemic," states Michael Suby, research VP, Security and Trust at IDC. "But providers should not take a breather. This market is diverse, and consumers have many competitive choices and are discriminating. Our advice to providers is to pursue a multipronged strategy of geographic expansion, partnership development, and brand transformation."