This IDC study presents the contextual awareness framework that serves as the vision of how organizations should think about data as it relates to contextual awareness, and how technology should be used to harness data for contextualized engagements. To become empathetic enterprises, organizations must be capable of having empathetic conversations with their customers at scale. "Organizations must become contextually aware by shifting the use of data from just segmentation and publishing dashboards to automating actions and delivering concise, contextually relevant responses at key customer moments," says Lawrence Cheok, senior research manager, Digital Marketing and Commerce.
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120 pages •
By Infiniti Research Limited
• Jun 2020
Digital Retail Marketing Market 2020-2024
The analyst has been monitoring the digital retail marketing market and it is poised to grow by $ 439.57 bn during 2020-2024 progressing at a CAGR of 23% during the forecast period. Our reports on the digital retail marketing market provides a holistic analysis, market size and forecast, trends,...
Abstract Global Magazine Publishing The Global Magazine Publishing industry struggled to adapt to the challenges and opportunities presented by digital disruption and economic shifts over the five years to 2018. While there is no shortage of consumer demand for magazines’ core offering of news and information,...
147 pages •
By Infiniti Research Limited
• Jun 2019
Global Stock Images Market: About this market Stock images refer to photographs, graphic images, illustrations, vectors, posters, presentations, and infographics. Stock images are mostly licensed content for specific purposes. This stock images market analysis considers sales from stock images for editorial and commercial...
Market Overview The US marketing analytics market was valued at USD 847.81 million and is anticipated to register a CAGR of 12.9% over the forecast period (2019-2024). The benefits of analytics have become highly obvious for companies, as the competition for the retention of customers has become a necessity for the businesses....
Summary Marketline's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage. This report includes Reed Business Information, Ltd.'s contact information...
Summary Marketline's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage. This report includes Reed Elsevier Group plc's contact information and...
A Customer Perspective This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include...
Navigating an Era of Digital Transformation in Latin America This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans...
56 pages •
By Infiniti Research Limited
• Oct 2016
About Public Relations PR is a reputation management tool deployed by organizations to enhance their credibility. It helps organizations understand and influence opinions and behavior of the target audience to establish or maintain their goodwill in the market. It has numerous benefits, with the power to reach mass audience being the...
This IDC Buyer Case Study looks at how a cognitive/AI-powered ad tech solution was used by Mirum Asia Pacific, a WPP company, to steer its online marketing campaigns. It covers how enterprises can leverage cognitive/AI capabilities to reduce cost and improve effectiveness in engaging with consumers in the digital space. Essential guidance...
Internet Marketing
Artificial Intelligence
Marketing
Asia
Singapore
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