The Asia Pacific Online Video Platforms Market would witness market growth of 16.2% CAGR during the forecast period (2020-2026).
Online video platform helps video content publishers and owners with various features like transcoding and converting different file formats, editing, ingesting, accessibility and sharing of content, content storage, the security of content, content syndication, distribution, monetization and metrics, usage, and engagement analytics. It is primarily utilized to control and achieve smooth delivery of the video content to the target audience in a cost-effective way.
The rising penetration of advanced wireless telecom networks and simple internet access across emerging regions is moving mass users toward online video platform (OVP). For example, the massive penetration of 4G networks across the world is helping various users by making smooth access to high-quality online video content possible. The global adoption and introduction of the 5G network in the upcoming years are anticipated to considerably increase video content consumption on online platforms during the forecast years. The ultrafast internet browsing speed guaranteed by the network (approximately 13 times the average network connection presently) is anticipated to assume a major role in the increased demand for video content on online platforms at a global scale.
The rising concept of designing video-based marketing content to expand brand recognition among consumers is encouraging many enterprises toward the online video platform market. For example, in 2016, Toyota introduced the Feeling the Street campaign that requested street musicians from all over the world to capture their acts and post videos on the social media platform. The complete experience was shared on the social media platforms with fans. The campaign achieved significant success and increased the user engagement of the company by about 440% in comparison to the previous year. A rising number of brands are utilizing live video shopping events in order to appeal more customers through digital platforms.
Based on Component, the market is segmented into Solution and Services. Based on Streaming Type, the market is segmented into Video on Demand and Live Streaming. Based on Platforms Type, the market is segmented into Video Processing, Video Analytics, Video Distribution, Video Management and Others. Based on End User, the market is segmented into Media & Entertainment, Retail, IT & Telecommunication, Education, BFSI and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc. (YouTube), Akamai Technologies, Inc., Brightcove, Inc., Comcast Corporation, Limelight Networks, Inc., Telstra Corporation Limited, RTL Group S.A. (SpotX, Inc.), Panopto, Inc., Kaltura, Inc. and MediaMelon, Inc.
Scope of the Study
Market Segments covered in the Report:
By Streaming Type
• Video on Demand
• Live Streaming
By Platforms Type
• Video Processing
• Video Analytics
• Video Distribution
• Video Management
By End User
• Media & Entertainment
• IT & Telecommunication
• South Korea
• Rest of Asia Pacific
• Google, Inc. (YouTube)
• Akamai Technologies, Inc.
• Brightcove, Inc.
• Comcast Corporation
• Limelight Networks, Inc.
• Telstra Corporation Limited
• RTL Group S.A. (SpotX, Inc.)
• Panopto, Inc.
• Kaltura, Inc.
• MediaMelon, Inc.
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