The Europe Online Video Platforms Market would witness market growth of 13.5% CAGR during the forecast period (2020-2026).
With the help of an online video platform (OVP), a user is empowered to stream video content and upload self-generated content over the internet or the cloud. It is mainly utilized to attain and control the uninterrupted content delivery to the audience across the world. Currently, a huge among of OVP viewership is produced through these devices like tablets and smartphones that use dynamic HTML players permitting the viewers to access live or pre-uploaded content anytime. Brands use OVPs widely to develop a global market presence and offer information to their customers in an interactive way.
There are many factors that boost the demand of the market. Some of them are increasing expenditure on online ads, a rise in internet penetration, and utilization of smartphones, smart televisions (TVs), tablets, and personal computers (PCs). Moreover, market growth is also boosted by the rising preferences of the market leaders to use online videos as a method for content marketing and stakeholder communication. The change of consumer viewership from traditional video platform like cable television (TV) to OVPs has accelerated the growth of the market.
Since the onset of COVID-19, the majority of people are following social distancing norms, which restrict them to have limited entertainment alternatives. With the rising uncertainty, individuals are planning to save money. Therefore, individuals become unwilling to subscribe to streaming services like Amazon Prime, Netflix, Disney+, and Hulu. This provides a massive opportunity for OVP organizations to grow further. Due to the COVID-19 pandemic, students are forced to turn to online video platforms for education. Because of worldwide lockdown, schools and colleges remain closed; hence online video learning platforms are witnessing a rise in viewership.
Based on Component, the market is segmented into Solution and Services. Based on Streaming Type, the market is segmented into Video on Demand and Live Streaming. Based on Platforms Type, the market is segmented into Video Processing, Video Analytics, Video Distribution, Video Management and Others. Based on End User, the market is segmented into Media & Entertainment, Retail, IT & Telecommunication, Education, BFSI and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc. (YouTube), Akamai Technologies, Inc., Brightcove, Inc., Comcast Corporation, Limelight Networks, Inc., Telstra Corporation Limited, RTL Group S.A. (SpotX, Inc.), Panopto, Inc., Kaltura, Inc. and MediaMelon, Inc.
Scope of the Study
Market Segments covered in the Report:
By Streaming Type
• Video on Demand
• Live Streaming
By Platforms Type
• Video Processing
• Video Analytics
• Video Distribution
• Video Management
By End User
• Media & Entertainment
• IT & Telecommunication
• Rest of Europe
• Google, Inc. (YouTube)
• Akamai Technologies, Inc.
• Brightcove, Inc.
• Comcast Corporation
• Limelight Networks, Inc.
• Telstra Corporation Limited
• RTL Group S.A. (SpotX, Inc.)
• Panopto, Inc.
• Kaltura, Inc.
• MediaMelon, Inc.
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