Asia Pacific Marketing Resource Management Market By Component, By Deployment Type, By Enterprise Size, By End User, By Country, Industry Analysis and Forecast, 2020 - 2026

January 2021 •
153 pages •
Report ID: 6021824 •
Format: PDF

Summary
Table of contents
Search Inside

The Asia Pacific Marketing Resource Management Market would witness market growth of 15.7% CAGR during the forecast period (2020-2026).

MRM solutions comprise of applications and technologies that assist in coordinating processes, workforces, and assets for marketing. These solutions are extensively deployed by enterprises for several features like performance management, knowledge management, and strategic planning. The enhancements in enterprise technology, along with universal changes in consumer behaviour, are anticipated to propel the demand for digital marketing experiences, thereby boosting the growth of the market.

The marketing resources are anticipated to expand the incorporation of big data sets and involve connected Internet of Things (IoT) technologies into business operation, hence creating growth prospects for the MRM solutions in several end-use industries. Global brand managers are aiming to deploy Marketing Technology (MarTech) in their business operations. These MarTech tools involve Content Management System (CMS), Marketing Automation (MA), and Customer Relationship Management (CRM), among others. These tools provide significant advantages with respect to performance and asset management.

The lack of cost visibility while installing marketing resource management applications is anticipated to limit the growth. Moreover, the low trust in new marketing technologies is creating challenges for MRM vendors. Though, the outbreak of the COVID-19 pandemic is expected to impact the growth of the market positively. During the pandemic, various enterprises are increasingly deploying ML and AI technologies in regions like marketing analytics, strategic planning budgeting, project management, and media planning execution.

Based on Component, the market is segmented into Solutions and Services. Solutions segment is further bifurcated across Marketing Asset Management, Project Management, Brand & Advertisement Management, Financial Management, Capacity Planning Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Teradata Corporation, Microsoft Corporation, HCL Technologies Ltd. (HCL Enterprises), Adobe, Inc., Oracle Corporation, Infor, Inc. (Koch Industries), SAS Institute, Inc., and North Plains Systems Corporation (Aclate, Inc.)

Scope of the Study

Market Segments covered in the Report:

By Component

• Solutions

o Marketing Asset Management

o Project Management

o Brand & Advertisement Management

o Financial Management

o Capacity Planning Management

o Others

• Services

By Deployment Type

• On-premise

• Cloud

By Enterprise Size

• Large Enterprises

• Small & Medium Enterprises

By End User

• Manufacturing

• Consumer Goods & Retail

• Travel & Hospitality

• Healthcare

• Telecom & IT

• BFSI

• Others

By Country

• China

• Japan

• India

• South Korea

• Singapore

• Malaysia

• Rest of Asia Pacific

Companies Profiled

• IBM Corporation

• SAP SE

• Teradata Corporation

• Microsoft Corporation

• HCL Technologies Ltd. (HCL Enterprises)

• Adobe, Inc.

• Oracle Corporation

• Infor, Inc. (Koch Industries)

• SAS Institute, Inc.

• North Plains Systems Corporation (Aclate, Inc.)

Unique Offerings

• Exhaustive coverage

• Highest number of market tables and figures

• Subscription based model available

• Guaranteed best price

• Assured post sales research support with 10% customization free

Ahmad helps you find the right report:

+1 718 618 4302
Contact by email

FAQ

Testimonials

The market research advisor answered my questions quickly and professionally. ReportBuyer's team did their best to ensure that I felt comfortable before making the investment to purchase the report.

Cristian Nunez

Director of Corporate Development Chugach Alaska Corporation

My overall experience with ReportBuyer today has been very positive, and I must thank you for your patience (...). Also, the sample you sent me and the explanations provided were very helpful.

D. Lescuyer

Executive Vice President Oral Business at Skyepharma

The research specialist was very helpful, and proposed the best content for my needs. ReportBuyer also offered a great follow-up, thanks for everything !

P. Thompson

EMEA Managing Director

We were satisfied with the support that ReportBuyer's team provided. Thanks to their recommendations, the report we purchased provided exactly what we want.

Y. Wang

Business Analyst

We didn't have time to do the research internally, and thanks to ReportBuyer's team we were able to find the appropriate data.

S. Chen

Research Coordinator

I was impressed by the customer service: it was fast, responsive, and 100% professional !

D. Krivan

Market Research Analyst

The research specialist provided prompt and helpful service. He also followed up to ensure I had all the information to deliver my business development plan.

C. Adams

Senior Business Development Manager