The Global Hibiscus Flower Powder Market size is expected to reach $212.5 Million by 2026, rising at a market growth of 10.7% CAGR during the forecast period. Hibiscus flower is considered as the best source of antioxidants, helps in losing weight and boosts liver health. The shift of the consumer preference towards the use of natural products instead of allopathy medications is estimated to boost its demand during the forecast period. Hibiscus flower powder is broadly used to make drinks, hibiscus jellies, syrups, jams, traditional medicines, and flavored fruit pastes. There is an increasing awareness about the benefits of the hibiscus flower powder market globally.
This sector is expanding around the globe through cooperative contributions by exporters, manufacturers, farmers, and other players in the industry. The main restraint for the manufacturers is the availability of raw material. Although, there are many initiatives took by agricultural researchers to enhance the cultivation and quality of the crop to help in boosting the growth of the industry during the forecast period.
Shifting preference for vegan products coupled with the increasing popularity of environmentally sustainable products drives the demand for organic or vegan cosmetic products. Rising demand for chemical-free hair and skin products with rising awareness about animal-free cosmetics products is helping the market growth in the last few years. In addition, natural or herbal products are used to lower down the pollution level and dependency on petroleum-based cosmetics products. There is a considerable rise in the influencing power of social media and beauty blogs that communicate the advantages of vegan cosmetics which is likely to boost the sales of vegan cosmetics products. It further accelerates the growth of the hibiscus flower powder market during the forecast period.
Based on Application, the market is segmented into Food & Beverages, Pharmaceutical, Personal Care & Cosmetics and Other Applications. The segment of food & beverages segment hold the major revenue share of the hibiscus flower powder market. The ample scope of application of the product in the manufacturing of jelly, jams, juice, sector pudding, and cocktails, which boosts the market share of the segment. Rising consumer interest in various packaged food products is estimated to accelerate the demand for the product.
Based on Nature, the market is segmented into Conventional and Organic. There is a significant rise in the importance of organic labeling, seen in the nutrition and pharmaceutical sectors. It is due to the increasing awareness among consumers related to the disadvantages of using chemicals in cultivation, manufacturing, and processing, which further support the growth of the market for hibiscus flower powder.
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America is the major contributor in the hibiscus flower powder market with the highest revenue share. There is a huge demand for the product in the food and beverage segment, accompanied by pharmaceutical, and personal care application industries in the region are major factors likely to accelerate market growth in North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Sonoco Products Company, The Republic of Tea, Traditional Medicinals, Inc., Wild Hibiscus Flower Co., Rena Beverage Solutions Limited, Co-Pak Packaging Corporation, Apple Food Industries, Avi Naturals, Cultivator Natural Products Pvt. Ltd. and Earth Expo Company.
Scope of the Study
Market Segments covered in the Report:
• Food & Beverages
• Personal Care & Cosmetics
• Other Applications
• North America
o Rest of North America
o Rest of Europe
• Asia Pacific
o South Korea
o Rest of Asia Pacific
o Saudi Arabia
o South Africa
o Rest of LAMEA
• Sonoco Products Company
• The Republic of Tea
• Traditional Medicinals, Inc.
• Wild Hibiscus Flower Co.
• Rena Beverage Solutions Limited
• Co-Pak Packaging Corporation
• Apple Food Industries
• Avi Naturals
• Cultivator Natural Products Pvt. Ltd.
• Earth Expo Company
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