The North America Maternity Innerwear Market would witness market growth of 9.6% CAGR during the forecast period (2020-2026).
Maternity Innerwear is specially designed underwear and clothing for pregnant women. During pregnancy, there is an extreme change in the level of hormones in the female body, leading to a significant change in the shape and size of the body of pregnant women. So it becomes necessary for pregnant women to choose suitable innerwear to avoid the bad condition of the body. Maternity innerwear including bras and panties that are specially designed for women to wear during pregnancy. The main feature of maternity bras is that there is no pressure on the body due to the steel ring.
Earlier, women didn’t consider the fitting of the garment rather they used maternity wear was just to hide the baby bump. Nowadays, women are extremely conscious about the fitting and comfortability of the clothes they wear. Modern and educated women are also fashion conscious. All these abovementioned factors are likely to drive the demand for maternity innerwear during the forecast period. Moreover, the fabric that is used to design maternity wear is either composed of elastane or has many layers of spandex. Modern women are conscious about their appearance even during the time of their pregnancy.
Based on Product, the market is segmented into Maternity Briefs, Camisoles, Shapewear and Maternity/Nursing Bras. Based on Distribution Channel, the market is segmented into Online and Offline. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seraphine, FirstCry.com (BrainBees Solutions Pvt. Ltd.), Hennes & Mauritz AB (H&M) (Alshaya Group), Wacoal Holdings Corporation, Hotmilk Lingerie, Fresh Venturz LLP, Purple Panda Fashions Pvt. Ltd., Mamacouture, Triumph International Holdings GmbH, and Adore Me (Belabumbum, LLC).
Scope of the Study
Market Segments covered in the Report:
• Maternity Briefs
• Maternity/Nursing Bras
By Distribution Channel
• Rest of North America
• FirstCry.com (BrainBees Solutions Pvt. Ltd.)
• Hennes & Mauritz AB (H&M) (Alshaya Group)
• Wacoal Holdings Corporation
• Hotmilk Lingerie
• Fresh Venturz LLP
• Purple Panda Fashions Pvt. Ltd.
• Triumph International Holdings GmbH
• Adore Me (Belabumbum, LLC)
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