U.S. Wearables Market Shares, 2020: The Rise and Rise of Apple

U.S. Wearables Market Shares, 2020: The Rise and Rise of Apple

  • March 2021 •
  • 14 pages •
  • Report ID: 6038092 •
  • Format: PDF
This IDC study examines the market shares of major vendors in the U.S. wearables market in 2020."The U.S. wearables market saw continued growth due to hearables gaining traction as must-have devices during the worldwide pandemic," said Ramon T. Llamas, research director for IDC's Wearables team. "With people forced to live, work, and socialize from home for much of the year, hearables became vital to multiple family members to stay connected with others outside the home or to simply enjoy privacy to themselves. Watches also saw an increase, which was rather surprising considering the stay-at-home regulations, but interest in health and fitness at home coupled with new devices and low prices helped spur shipment volumes. All other products experienced double-digit declines as consumers gravitated to hearables and watches."