Taking the Pulse on U.S. OTT Video Streaming

Taking the Pulse on U.S. OTT Video Streaming

  • March 2021 •
  • 5 pages •
  • Report ID: 6045416 •
  • Format: PDF
This IDC Market Perspective provides an assessment of the U.S. over-the-top (OTT) streaming market for 2020 and 2021. Growth of U.S. OTT video petabyte consumption for 2020 and 2021 from IDC's most recent Global DataSphere research and forecast are included, and opportunities for U.S. OTT industry participants to capitalize on this growth are discussed."IDC's Global DataSphere research quantified what most people knew intuitively: OTT video streaming consumption in the United States in 2020 grew significantly from 2019," according to John Rydning, research vice president, Global DataSphere. "U.S. OTT video streaming growth seen in 2020 is unlikely to be sustained in 2021," according to Greg Ireland, research director, Consumer Digital Transformation and Multiscreen Video programs. "Yet growth will remain robust with opportunities for industry participants to compete for a greater share of the consumer's wallet."