Hot Tobacco Global Market Report 2021: COVID 19 Growth And Change to 2030

Hot Tobacco Global Market Report 2021: COVID 19 Growth And Change to 2030

  • May 2021 •
  • 175 pages •
  • Report ID: 6070212 •
  • Format: PDF
Major players in the hot tobacco products market are Philip Morris International, Japan Tobacco International (JTI), British American Tobacco, Imperial Brands, KT&G Corp., Eli Lilly and Company, RJ Reynolds Vapor Company (RJRVC), Shenzhen AVBAD Technology Company Ltd., Pax Labs and Vapor Tobacco Manufacturing.

The global hot tobacco market is expected grow from $7.53 billion in 2020 to $10.63 billion in 2021 at a compound annual growth rate (CAGR) of 41.2%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $42.41 billion in 2025 at a CAGR of 41%.

The hot tobacco products market consists of sales of hot tobacco products and its related services.Hot tobacco is also known as heated tobacco or heat-not-burn tobacco or hybrid tobacco.

Heated Tobacco Products (HTPs) produce aerosols containing nicotine and other chemicals, which are inhaled by users through the mouth.These use specific tobacco products to be heated at temperatures below combustion levels.

Hot tobacco products release flavors with nicotine and allow the user to enjoy tobacco without combustion.

The approvals by the government bodies are anticipated to drive the demand for the hot tobacco products market during the period. For instance, in April 2019, the U.S. Food and Drug Administration (FDA) have authorized the marketing of new heating tobacco products, iQOS, manufactured by Philips Morris International. Heat-not-burn tobacco products use real tobaccos that are heated at a temperature high enough to release an aerosol without causing combustion. This reduces the risk significantly when compared with smoking while satisfying the nicotine cravings of users. Thus, easy government approvals coupled with reduced risk of smoking is projected to drive the demand for hot tobacco products over the forecast period.

The increasing popularity of e-cigarettes is projected to limit the growth of the hot tobacco market.E-cigarettes are battery-powered devices and are considered less harmful as they do not contain tobacco.

These devices vaporize liquid which contains nicotine to imitate conventional smoking.For instance, the demands for vape products including e-cigarettes, e-hookahs and others have increased.

In 2020. 19.6% of high school students (3.02 million) and 4.7% of middle school students (550,000) reported e-cigarette use in the USA.. Thus, the growing popularity of vape products and e-cigarettes are projected to hinder the growth of the hot tobacco products market in the near future.

The hot tobacco products market covered in this report is segmented by product type into HNB tobacco devices; direct/indirect heating HNB tobacco; infused/hybrid HNB tobacco devices; HNB tobacco consumables; HNB tobacco sticks; HNB tobacco capsules and cartridges. It is also segmented by type into devices; capsules; vaporizers and by distribution channel into retail stores; online websites.

The launch of new heated tobacco products across the globe is a leading trend driving the growth of the hot tobacco products market.For instance, in September 2019, British American Tobacco (BAT), cigarette and tobacco manufacturing company based in London, England, announced the launch of two new heating tobacco products- Glo Nano and Glo Pro in Japan market, under its Glo Bran.

Similarly, in October 2019, Altria Group, Inc., engaged in producing and marketing of tobacco, cigarettes and related products, announced the launch of IQOS tobacco device in the USA. IQOS is a device that heats tobacco without burning it in order to give a similar experience to the user as smoking with fewer toxins. Therefore, the continuous launch of new hot tobacco products in the market is projected to be a major trend in the market over the approaching years.