Advertising in France - Market Summary, Competitive Analysis and Forecast to 2025

Advertising in France - Market Summary, Competitive Analysis and Forecast to 2025

  • February 2021 •
  • 51 pages •
  • Report ID: 6072562 •
  • Format: PDF
Advertising in France - Market Summary, Competitive Analysis and Forecast to 2025

Summary
Advertising in France industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The French advertising industry had total revenues of $10.3bn in 2020, representing a compound annual growth rate (CAGR) of -1.9% between 2016 and 2020.
- The advertising industry is highly correlated with consumer spending and financial power.
- Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in France
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in France
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the France advertising market with five year forecasts

Reasons to Buy
- What was the size of the France advertising market by value in 2020?
- What will be the size of the France advertising market in 2025?
- What factors are affecting the strength of competition in the France advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up France’s advertising market?
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