Customer Loyalty in Retail - Thematic Research

Customer Loyalty in Retail - Thematic Research

  • March 2021 •
  • 33 pages •
  • Report ID: 6073073 •
  • Format: PDF
Customer Loyalty in Retail - Thematic Research

Summary
Customer loyalty is defined as the relationship between a customer and a retailer, built over time, because of which an existing customer repeatedly chooses the retailer over its competitors while making a purchase.

A business can improve upon the customer loyalty aspect by being more empathetic during its customer service.In times of any issue with purchase, a customer feels more valued if they feel listened to and given a work around immediately.

Also, businesses should analyze the entire customer’s journey with them through every touchpoint to target efforts towards them, rather than considering customers only as a point for sale.

Scope
- Customer loyalty leads to greater customer retention
- Customer loyalty requires more effort than brand loyalty
- Loyal customers generate greater value for a business over time

Reasons to Buy
- This report identifies the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
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