The French beauty and personal care products market was valued at USD 11,202.58 million in 2020, and it is projected to register a CAGR of 0.87% during the period of 2021-2026.
The COVID-19 pandemic has put pressure on the demand and supply balance of France. Disruptions in the supply chain pose a significant challenge, as demand decreases as a result of lower customer purchasing power and willingness to buy. The retail sector suffers huge losses due to a shortage of tourist inflows, and diminished customer purchasing power in uncertain times.
According to the French Beauty Federation (FEBEA), the French cosmetic industry as a whole saw a 10% drop in revenue during the first half of 2020. The consumers’ focus shifted from beauty products to hygiene, with hygiene sales increasing by 50% while beauty product sales decreased by 25%. Cosmetic exports in France have decreased by 14%, while investments have decreased by 12%, all of which are lower than the national averages of 18% and 16%, respectively.
France is one of the world’s leading exporters of beauty and personal care products, with major import destinations, like Germany, the United Kingdom, Italy, and Spain, across the world. With the inclusion of the world’s top beauty companies, the industry is fiercely competitive. Men and women make up a sizable portion of the customer base.
The growing demand for anti-aging products and innovative and eco-friendly packaging designs are attributing to the market growth in the country. The online retail channels are also influencing sales of beauty and personal care products in the country. Also, a significant increase in the demand for men’s grooming products supported by the preference for multifunctional products is also driving the market growth in the region.
Key Market Trends Rising Demand for Natural/Organic Beauty and Personal Care Products
Owing to increased public concern regarding the adverse effects of synthetic chemicals, such as paraben and aluminium compounds used in skincare, hair care, and deodorants, the country has seen an increase in the demand for natural and organic products. Because of its natural formulation, a high number of French consumers choose one brand over another. In recent years, there has been a rise in the market for clean, natural, and organic deodorant products in France.
Purchases made are dependent on performance, which provides long-lasting protection, as well as clinical properties. The market’s appetite for natural ingredients has been very clear, and as a result, several businesses have launched products containing nature-inspired ingredients, such as plant-inspired and luxury botanical ingredients combined with multi-functional properties.
Additionally, the existence of modern-age technology resulting in the introduction of innovative solutions in France, especially in the skin care segment, is encouraging a high number of consumers to opt for beauty care products with functional benefits.
Oral Care is Projected to Grow at the Significant Growth Rate
Growing awareness about dental hygiene has resulted in improved oral care regime among people, thus, propelling the market demand. Also, easy availability and rising incidence of tooth decay, weak gums and other issues have augmented the demand for the products.
With high disposable income, rise in oral complications realization and product innovation like an electric toothbrush has enticed the consumers to increase the product’s sales. These electric brushes need replacement/refill heads once the battery expires. Such products are gaining popularity in France, thus, boosting the market demand.
Benefits associated with toothpaste and its daily application among the France population has resulted in a mature toothpaste market in the country. However, frequent consumption of more indulgent food with sweeteners and other sticky ingredients have resulted in increased incidences of tooth decay. This has motivated over 35 million people in France to use toothpaste more than two times a day.
Competitive Landscape The French beauty and personal care market is highly competitive, with the presence of both global and domestic players each offering a diverse portfolio of products with organic ingredients, advanced formulations, and vegan recipes. The major players in the market include L’Oréal, LVMH, Estee Lauder, Unilever, Shiseido, and L’Occitane to name a few. The companies are competing on different factors, including product offerings, quality, packaging, and marketing activities, to gain a competitive advantage in the market. The potential of e-commerce channels for distribution is being explored and exploited by the market players to provide the convenience of shopping, as well as reach out to more and more consumers across geographical boundaries.
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