IDC Perspective: Unlocking OTT Video Competitive Opportunities

IDC Perspective: Unlocking OTT Video Competitive Opportunities

  • June 2021 •
  • 4 pages •
  • Report ID: 6095217 •
  • Format: PDF
This IDC Perspective highlights technology investment priorities that over-the-top (OTT) video service providers ought to consider to unlock the value of content libraries and improve competitive positioning. We believe that continued focus on content discovery solutions will enable OTT service providers to attract and retain subscribers."With the recent wave of new service introductions from major media companies, the OTT video market is increasingly crowded. We believe there is room for many of these services to grow and remain competitive as market leaders but doing so will require more than just a focus on new content. Technology solutions around content discovery should be used to help services deliver optimal value to subscribers," says Greg Ireland, research director, TV and OTT Video, IDC.