Russia Beer Market Insights 2012

Russia Beer Market Insights 2012

Product Synopsis

A detailed market research report on the Russia beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Russia beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

In 2011, beer consumption in Russia demonstrated a slight negative performance (a decline of 1%), while production of beer was slightly higher (by nearly 2%) than in the previous year.

What are the key drivers behind recent market changes?
Elevated retail prices on beer over recent years (which had been initially driven by a three-fold jump of the excise tax in 2010), combined with the flat performance of consumer income negatively impacted demand for beer and led to stagnation of beer consumption in 2011.

What makes this report unique and essential to read?

The Russia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Russia Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

Elevated retail prices on beer over recent years (which had been initially driven by a three-fold jump of the excise tax in 2010), combined with the flat performance of consumer income negatively impacted demand for beer and led to stagnation of beer consumption in 2011.

Retail sales only increased at a low single-digit growth rate, mainly due to the very low initial base of the previous year.

Summer weather conditions were less favourable in 2011 than the previous year, which was extremely hot, and as a result consumption of beer dropped significantly, compensating for the initial positive sales growth.

Despite the slowing rate of inflation in 2011, beer prices increased on average by 13% under pressure of growing production costs such as higher costs of ingredients, salaries, transportation and distribution. This also negatively impacted beer consumption.

Stagnation of beer consumption, combined with rumours of fast approaching new regulations and additional restrictions on beer production, packaging and distribution combined to cause a negative mood in the brewing industry.

Key Highlights

Consumption of beer produced by microbreweries in 2011 increased significantly.

In 2011, microbreweries were making profits mostly on the production of non-pasteurized beer, the so called'zhivoye pivo' which was distributed via specialised retail outlets.

In terms of the price segmentation dynamics, mainstream brands demonstrated better performance compared to premium and economy beer.

Less competitive pricing of premium brands encouraged consumers to switch to less expensive mainstream brands due to stagnated incomes against a background of price increases on essential foods.

In the first half of the year, consumer demand for beer in Russia demonstrated positive dynamics, although retail sales only increased at a low single-digit growth rate.
Table of Contents
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1991-2014F
East Europe Population Size and Growth 2001-2012F
Economic Indicators 2003-2013F
East Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
East Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012F
East Europe Beverage Consumption Per Capita - Growth, 2002-2012F
Legislation and Taxation
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Market Background Briefing
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Beer Type
Beer Definitions by Type - Local, National and International
Market Updates
Beer Key Facts
Market Size
Growth
Market Valu
Segmentation 2011
Distribution 2011
Packaging 2011
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation & Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
Distribution and Pricing
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2007-2011
Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2007-2011
Table 3.5.2 - Leading Retail Groups For Beer - Turnover (EUR bn)/% Share, 2008-2011
Table 3.7.3 - Leading Retail Groups for Beer - Owner/Outlet 2011
Table 3.8 - Leading Importers and Distributors, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
Brewer Profiles
BALTIKA BREWERIES (BBH RUSSIA)
BBH Russia Brand Volumes, 2007-2011
EFES RUSSIA
Efes Russia Brand Volumes, 2007-2011
HEINEKEN BREWERY (RUSSIA)
Heineken Brewery (Russia) Brand Volumes, 2007-2011
OCHAKOVO
Ochakovo Brand Volumes, 2007-2011
SABMILLER RUS
SABMiller RUS Brand Volumes, 2007-2011
SUN INBEV
Sun InBev Russia Brand Volumes, 2007-2011
Smaller Brewers
AFANASIY PIVO
AJAN
BARNAULSKIY BEER PLANT
BUKET CHUVASHYI
MOSCOW BREWERY
TAPI
TOMSKOE PIVO


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