The 2022 Report on Bakeries and Tortilla Manufacturing: World Market Segmentation by City

The 2022 Report on Bakeries and Tortilla Manufacturing: World Market Segmentation by City

  • July 2021 •
  • 503 pages •
  • Report ID: 6115284 •
  • Format: PDF
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

This study covers bakeries and tortilla manufacturing as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").

The NAICS code for bakeries and tortilla manufacturing is 3118. It is for this definition that aggregate latent demand estimates are derived. Bakeries and tortilla manufacturing is specifically defined as follows:

3118 Bakeries and Tortilla Manufacturing

31181 This industry comprises establishments primarily engaged in manufacturing fresh and frozen bread and other bakery products.

31182 This industry comprises establishments primarily engaged in one of the following: (1) manufacturing cookies and crackers; (2) preparing flour and dough mixes and dough from flour ground elsewhere; and (3) manufacturing dry pasta. The establishments in this industry may package the dry pasta they manufacture with other ingredients.

31183 See industry description for 311830.

311811 This U.S. industry comprises establishments primarily engaged in retailing bread and other bakery products not for immediate consumption made on the premises from flour, not from prepared dough.

311812 This U.S. industry comprises establishments primarily engaged in manufacturing fresh and frozen bread and bread-type rolls and other fresh bakery (except cookies and crackers) products.

311813 This U.S. industry comprises establishments primarily engaged in manufacturing frozen bakery products (except bread), such as cakes, pies, and doughnuts.

311821 This U.S. industry comprises establishments primarily engaged in manufacturing cookies, crackers, and other products, such as ice cream cones.

311822 This U.S. industry comprises establishments primarily engaged in manufacturing prepared flour mixes or dough mixes from flour ground elsewhere.

311823 This U.S. industry comprises establishments primarily engaged in manufacturing dry pasta. The establishments in this industry may package the dry pasta they manufacture with other ingredients.

This study covers the world outlook for bakeries and tortilla manufacturing across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for bakeries and tortilla manufacturing. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.