The 2022 Report on Commercial, Industrial, and Institutional Soap and Detergents Excluding Specialty Cleaners: World Market Segmentation by City

The 2022 Report on Commercial, Industrial, and Institutional Soap and Detergents Excluding Specialty Cleaners: World Market Segmentation by City

  • July 2021 •
  • 524 pages •
  • Report ID: 6115968 •
  • Format: PDF
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

This study covers commercial, industrial, and institutional soap and detergents excluding specialty cleaners as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").

The NAICS code for commercial, industrial, and institutional soap and detergents excluding specialty cleaners is 3256111. It is for this definition that aggregate latent demand estimates are derived. Commercial, industrial, and institutional soap and detergents excluding specialty cleaners is specifically defined as follows:

3256111 Commercial, industrial, institutional soap & detergents, excl specialty cleaners

32561111 Soaps and detergents, commercial, industrial, and institutional

32561112 Commercial, industrial, and institutional laundry detergents

32561113 Commercial, industrial, and institutional dishwashing detergents

32561114 Commercial, industrial, and institutional metal cleaners

32561115 Commercial, industrial, and institutional scouring cleaners

32561116 Dairy, farm, and food plant cleaners, sanitizers, etc.

32561117 Commercial, industrial, and institutional soaps, excluding specialty cleaners

3256111111 Dry hard surface commercial, industrial, and institutional cleaners

3256111121 Liquid hard surface commercial, industrial, and institutional cleaners

This study covers the world outlook for commercial, industrial, and institutional soap and detergents excluding specialty cleaners across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for commercial, industrial, and institutional soap and detergents excluding specialty cleaners. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.