This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.
This study covers grain and oilseed milling as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").
The NAICS code for grain and oilseed milling is 3112. It is for this definition that aggregate latent demand estimates are derived. Grain and oilseed milling is specifically defined as follows:
3112 Grain and Oilseed Milling
31121 This industry comprises establishments primarily engaged in one or more of the following: (1) milling flour or meal from grains or vegetables; (2) preparing flour mixes or doughs from flour milled in the same establishment; (3) milling, cleaning, and polishing rice; and (4) manufacturing malt from barley, rye, or other grains.
31122 This industry comprises establishments primarily engaged in one or more of the following: (1) wet milling corn and vegetables; (2) crushing oilseeds and tree nuts; (3) refining and/or blending vegetable oils; (4) manufacturing shortening and margarine; and (5) blending purchased animal fats with vegetable fats.
31123 See industry description for 311230.
311211 This U.S. industry comprises establishments primarily engaged in (1) milling flour or meal from grains (except rice) or vegetables and/or (2) milling flour and preparing flour mixes or doughs.
311212 This U.S. industry comprises establishments primarily engaged in one of the following: (1) milling rice; (2) cleaning and polishing rice; or (3) milling, cleaning, and polishing rice. The establishments in this industry may package the rice they mill with other ingredients.
311213 This U.S. industry comprises establishments primarily engaged in manufacturing malt from barley, rye, or other grains.
311221 This U.S. industry comprises establishments primarily engaged in wet milling corn and other vegetables (except to make ethyl alcohol). Examples of products made in these establishments are corn sweeteners, such as glucose, dextrose, and fructose; corn oil; and starches (except laundry).
311222 This U.S. industry comprises establishments engaged in crushing soybeans. Examples of products produced in these establishments are soybean oil, soybean cake and meal, and soybean protein isolates and concentrates.
311223 This U.S. industry comprises establishments engaged in crushing oilseeds (except soybeans) and tree nuts, such as cottonseeds, linseeds, peanuts, and sunflower seeds.
This study covers the world outlook for grain and oilseed milling across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for grain and oilseed milling. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
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