The 2022 Report on Malt Manufacturing: World Market Segmentation by City
- July 2021 •
- 503 pages •
- Report ID: 6119222 •
- Format: PDF
This study covers malt manufacturing as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").
The NAICS code for malt manufacturing is 311213. It is for this definition that aggregate latent demand estimates are derived. Malt manufacturing is specifically defined as follows:
311213 This U.S. industry comprises establishments primarily engaged in manufacturing malt from barley, rye, or other grains.
311213M Miscellaneous receipts
311213P Primary products
311213S Secondary products
3112131 Malt and malt by-products
311213SM Secondary products and miscellaneous receipts
3112130100 Malt including barley, rye, wheat, corn, rice, malt sprouts, and malt byproducts (screenings, chaff, skimmings, etc.)
This study covers the world outlook for malt manufacturing across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for malt manufacturing. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.