The 2022 Report on Manufacturing Dairy Products from Raw Milk, Processed Milk, and Dairy Substitutes: World Market Segmentation by City

The 2022 Report on Manufacturing Dairy Products from Raw Milk, Processed Milk, and Dairy Substitutes: World Market Segmentation by City

  • July 2021 •
  • 525 pages •
  • Report ID: 6119423 •
  • Format: PDF
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

This study covers manufacturing dairy products from raw milk, processed milk, and dairy substitutes as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").

The NAICS code for manufacturing dairy products from raw milk, processed milk, and dairy substitutes is 3115. It is for this definition that aggregate latent demand estimates are derived. Manufacturing dairy products from raw milk, processed milk, and dairy substitutes is specifically defined as follows:

3115 This industry group comprises establishments that manufacture dairy products from raw milk, processed milk, and dairy substitutes.

31151 This industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing dairy products (except frozen) from raw milk and/or processed milk products; (2) manufacturing dairy substitutes (except frozen) from soybeans and other nondairy substances; and (3) manufacturing dry, condensed, concentrated, and evaporated dairy and dairy substitute products.

31152 See industry description for 311520.

311511 This U.S. industry comprises establishments primarily engaged in (1) manufacturing processed milk products, such as pasteurized milk or cream and sour cream and/or (2) manufacturing fluid milk dairy substitutes from soybeans and other nondairy substances.

311512 This U.S. industry comprises establishments primarily engaged in manufacturing creamery butter from milk and/or processed milk products.

311513 This U.S. industry comprises establishments primarily engaged in (1) manufacturing cheese products (except cottage cheese) from raw milk and/or processed milk products and/or (2) manufacturing cheese substitutes from soybean and other nondairy substances.

311514 This U.S. industry comprises establishments primarily engaged in manufacturing dry, condensed, and evaporated milk and dairy substitute products.

311520 This industry comprises establishments primarily engaged in manufacturing ice cream, frozen yogurts, frozen ices, sherbets, frozen tofu, and other frozen desserts (except bakery products).

311511A Yogurt, except frozen

311511D Perishable dairy product substitutes

This study covers the world outlook for manufacturing dairy products from raw milk, processed milk, and dairy substitutes across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for manufacturing dairy products from raw milk, processed milk, and dairy substitutes. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.