This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.
This study covers manufacturing light-gauge metal containers excluding cans as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").
The NAICS code for manufacturing light-gauge metal containers excluding cans is 332439. It is for this definition that aggregate latent demand estimates are derived. Manufacturing light-gauge metal containers excluding cans is specifically defined as follows:
332439 This U.S. industry comprises establishments primarily engaged in manufacturing metal (light gauge) containers (except cans).
332439M Miscellaneous receipts
332439P Primary products
332439S Secondary products
3324391 Steel pails, 1 to 12 gallon capacity
3324393 Steel shipping barrels & drums, exc. beer barrels, more than 12 gallon capacity
3324395 Other metal container manufacturing
3324396 ALL OTHER METAL CONTAINER MANUFACTURING
3324397 Air cargo containers, metal
332439SM Secondary products and miscellaneous receipts
This study covers the world outlook for manufacturing light-gauge metal containers excluding cans across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for manufacturing light-gauge metal containers excluding cans. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
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120 pages •
By Infiniti Research Limited
• Jun 2021
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